SSG Food Market - Media Facade
During my summer internship at Shinsegae in 2012, I had the pleasure of participating in the SSG Food market opening project. Shinsegae wanted to produce a video to screen on the media facade entrance. The brief was to showcase the products of each brand stores that will be opening in the SSG Food Market, but with a a non-commercial look.
Although named ‘food market,’ SSG Food Market is more like a multiplex plaza. The actual SSG Food Market, which is something like a premium version of Whole Foods, is on the underground floor. Restaurants, bakery, winery, and a select shop are on the ground floor and first floor. Located in Cheongdam-dong, a ward of Gangnam District in Seoul, South Korea, SSG Food Market aims to become a trendy location to epitomize the wealthy lifestyle of Koreans.
- Role: Brand Strategy Team Intern (Assistant Video Art Director)
- Client: Shinsegae Co. LTD
- Production & post-production: Performance Documenta Production
http://www.ssgfoodmarket.com/
442 Dosan-daero, Gangnam-gu, Seoul, South Korea